There are many benefits to joining our dedicated and talented team - some of which include working for Investors in People Gold organisation, which places our employees at the heart of everything we do. All of our employees have access to learning and development, and it remains our priority to support all staff to excel and extend their capabilities.  

The Head of Membership is one of our key customer facing roles. The role provides leadership for marketing, sales, policy and stakeholder management under a shared purpose, and provides effective leadership and direction to the Membership Team.  

Activities and accountability

Sales and business development

• Accountable for the successful delivery of the Sales strategy for Fusion21
• Accountable for the performance of sales, including budget, key metrics and objectives
• Accountable for a positive member experience across all touch points
• Provide effective leadership to all sales and business development resources to ensure plans are effectively delivered
• Responsible for driving relationship development within the existing membership base and expanding the membership base, focusing on target new member acquisition strategies 
• Provide visible presence and represent Fusion21 at events, conferences and other networking opportunities

Marketing

• Accountable for the effective delivery of the marketing strategy for Fusion21
• Accountable for the performance of marketing, including budget, key metrics and objectives
• Responsible for the provision of a quality marketing service to internal customers within agreed performance metrics 
• To oversee the implementation of the marketing transformation programme
• To implement an evidenced based marketing insights and policy management approach that underpins a robust thought leadership offer to the membership. 

In addition, the postholder will undertake any other reasonable activities deemed appropriate to support the delivery of the strategic objectives of Fusion21

Measures

The role will be accountable for the delivery of key performance measures, including:-

• Customer experience
• Lead conversion
• Alignment of internal approach to sales and marketing and internal stakeholder management
• Evidence based performance reporting (via KPIs/OKRs)

About you:

We’re recruiting for a confident and highly motivated individual. Experience in a similar role is essential, as is a flexible and adaptable approach.

Closing date: 12 noon, Friday 27^th August 2021

Assessments and interviews will be held week commencing 13^th September 2021